Not having many magazines or newspapers around the house was quite a challenge in itself. I’ve not brought a paper or magazine for sometimes now. See date in the top right of Fujifilm advert above.
They aren’t something I’ll buy anymore. They have more adverts than articles at times and your paying for pages of adverts a more than articles on something you are interested in.
The above advert for me has been pretty successful since buying Fujifilm camera and lenses in recent years from being mainly a Nikon user.
The Studium = The main picture of the camera and lenses
The Punctum = £175 Cashback
- Rule of thirds
- Language with Brand on the camera and lenses reads left to right.
- The brand is in the top left corner.
- The massive claim of cashback on the top third.
- Use of CAPITAL LETTERS (carry more for less).
- Three cameras but four lenses.
- Majority of the cameras and lenses are the black variants on a subtle blue background.
- Simple colours that do not confuse the eye or let you wander through the advert.
”Photography for me is not looking, it’s feeling. If you can’t feel what you’re looking at, then you’re never going to get others to feel anything when they look at your pictures” Don McCullin, Sleeping With Ghosts: A Life’s Work in Photography
Bibliography
Short, M. (2011). Context And Narrative (pp. 120–141). A&C Black
Part Two Context and Narrative BA HONS in Photography OCA 